Perimeter Blindness
You may protect your home, your inbox, and your portfolio, but your exposure rarely originates there. It comes from the periphery: a spouse’s Instagram, a kid’s sports game publication, or a staff member using the wrong email address.
The Professional Visibility Trap
You don’t need to be famous to be exposed. In fact, some of the most vulnerable clients aren’t household names, but rather trusted voices in their respective industries or professions.